Sital's Blog

That’s a phrase I coined whilst recruiting for a creative and entrepreneurial investment firm.

The firm was set up to be fluid and nimble so that it could respond to the needs of the market and it’s clients much faster – which in turn gave it an edge verses it’s competitors. All of which meant constant change and shifting of priorities as the market and client requirements changed.

So for the people working there, it meant having to deal with ongoing ambiguity and change every day. And to work there, they had to get used to being uncomfortable. More over, to succeed in that environment it was a critical requirement that they could cope with the change and learn to become ‘comfortable with being uncomfortable’.

That’s precisely what people currently working in the financial services sector (and beyond) need to be to be right now – comfortbable with being uncomfortable.

As the goal posts keep shifting, there is constant change and ambiguity – which means you’d better get used to all the uncertainty and the level of discomfort which goes with it. In fact, to truly thrive in times of change and uncertainty, becoming comfortable being uncomfortable gives you an edge.

This is a new era in the world of work. An era where things will keep changing constantly - so get used to being comfortable in times of uncertainty and you’ve mastered the ability to succeed in the new economy.