Sital's Blog

Have you ever been go-carting?

Or maybe driven on a real racing track?

I’m not much of a race driver myself, but there are two rules I do remember learning when I first went go-carting:

1. As you approach a sharp bend – slow down

It’s hardly rocket science, but very true. Slow down, pay close attention to what’s happening around you and you’ll be safe and secure.

2. As you come out of the bend – step on the gas and push on quickly

If you don’t, you’ll get left behind. And once you’re chasing the leading pack, it becomes incredibly difficult to catch up without taking crazy risks.

We’re now at that same stage of the recovery cycle that resembles turning the corner on the bend of a race track. In fact, later today we’ll receive official confirmation that the UK economy has turned the corner and finally come out of recession.

So if you’re running a business, now is the time to be more visible, more aggressive in marketing your offering and work harder at building your brand so as to differentiate your business.

If not, you’ll get left behind as your competitors step up a gear.

If you’re managing your career, the same rules apply.  You need to be more visible, more aggressive in marketing yourself and work harder at building your personal brand so that you can stand out from the crowd.

If not,  you’ll be left behind.

And just like that race track, once you’re left trailing your competitors, it’s so much harder to catch up. So put your foot on the gas NOW and start building some momentum before everyone else gets ahead of you.

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By the way, if you need some advice on “how to step on the gas”, you may be interested in my upcoming teleseminar: “Rethink, Reposition and Thrive In 2010.” It’s completely FREE so click here to learn more and reserve your spot on the call.