The clear message in ‘Drive’ is something which most of us have always known intuitively -- that money does not motivate people in the work place in the long term. But us Pink explains in the book (and in the video clip below) there is now a raft of scientific research that backs up what we’ve already known.
So why do so many employers and business leaders get obsessed with trying to motivate people via the old fashioned carrot and stick approach hey…?
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